Current trends and approaches to media literacy in Europe (2007)


The study identifies the approaches and trends of Media Literacy in Europe, including those mentioned: a) convergence of media as a widespread reality, b) growing concern about the protection of media users; c) critical awareness of citizens, d) growing presence media literacy in the curriculum; e) more sensitive industry, f) greater participation of civil associations; g) greater participation of European institutions and h) emergence of the regulatory authorities.
Regarding the challenges, the study mentions: a) the need to link technology and innovation to raise awareness about the importance of media, b) encouraging creativity; c) promote awareness campaigns; d) improve research and ) establish regulatory authorities; f) develop standards and quality indicators, and g) creating public policy in the area on media literacy.

Director of the research: José Manuel Pérez Tornero.