Communication and Education Research Group will develop the project I + D + I "DYNAMIC" about Media Literacy Indicators

Which aspects should be measured in Media Literacy related to individuals, companies and groups? And, how these measurements should perform? These are the two basic issues raised by the project "Development of Media Literacy Indicators of individual, corporate and citizen" DINAMIC, that the Cabinet of Communication and Education of the Autonomous University of Barcelona (UAB) will develop from January 2012.

The research is funded by the Programa Nacional de Proyectos de Investigación Fundamental No Orientada (I+D+I), under the VI Programa Nacional de Investigación Científica, Desarrollo e Innovación Tecnológica 2008-2011, from the Ministry of Science and Innovation (in which country).

The main objective of the new initiative is to design a system of indicators for Media Literacy, which applies to individuals, companies, corporations and groups. As for contributions, DINAMIC will assess the skills and abilities of individuals with respect to the use of ICT and its potential to solve problems such as content creation, among others.

The first phase will involve the analysis of current status of indicators for measuring media literacy as defined by international scientific community. Therefore, the starting point will be the European indicators already developed by the research team of the Cabinet in: Current Trends and Approaches to media literacy in Europe (2007), and Study on Media Literacy Assessment Criteria for Levels (2009). Both studies concern  Europe.

The second phase of the project includes the development of a pilot study based on the application of tests in order to measure Media Literacy levels attained by individuals and groups. The study will be conducted on companies, schools, media and government.

The third stage will be the applying of the analysis to more sectors. Once the system indicators is tested, DINAMIC will be present as a rigorous measurement tool able to assess the level of Media Literacy of individuals and groups, and in different settings (school, business, public administration and media)